At the National Institute of Christian Leadership (NICL), Dr. Rutland will teach you the principles needed to increase your brand and influence such as:

• How to understand your brand (your promise) and it’s reputation in the church world
• How to properly identify the gap between what you promise and how church attendees perceive your ministry
• How to understand and analyze the three factors that position your brand based on public perception
• How to make sure your brand is aligned and positive for maximum impact
• How to go through the process of rebranding for success
• How to make sure your internal branding reinforces your external branding
• How to capture the market you desire that aligns with your brand
• How to decide if you should add on to your church, start a church plant, add a campus ministry or franchise your ministry

Note: The majority of these teachings are in Session 3 titled, Transformational Management.